LIFE WITHOUT CHEESE
Imagine a life without cheese. I know I sure can't. The American Cheese society is here to remind you how important cheese really is in everyday life. Face it, without cheese, life would be very different.
Copywriter: Sean Collander
AMBIENT
American Cheese Society Food Truck
Our food truck will offer cheese-centric foods. Sounds great, right? However, in a world without cheese, the best part of these dishes would be missing. Macaroni & Cheese, Grilled Cheese, Potatoes Au Gratin; you name it, will be missing everyone's favorite element. Hilarity (or something more serious) ensues.
American Cheese Society Photo Booth
In a life without cheese, what will happen to photos when the phrase "Say Cheese" is no longer a part of our vocabulary? The ACS Photo Booth illustrates that a Life Without Cheese is like a photo booth without a timer. Who knows when to smile?
DIGITAL
TWITTER CHEESEMERGENCY
Have you ever started concocting a cheese-centric dish only to find out that you're missing the best ingredient? The ACS Twitter account will strive to make sure everyone has cheese when they need it. Simply tweet #emergencheese with your problem and we will find a way to get the cheese to you. Our delivery drivers will hit the city that consumes the most cheese that year for one week during American Cheese Month (sponsored by ACS) in October.
