SLIM JIM

I spent a vast majority of my time working on the Slim Jim account. The challenge was to increase brand relevancy in the snack market that was largely changing to all-natural and gourmet meat snacks. The response was to bring our target back to their glory days when gaming, cars and snacking on Slim Jims was the way to hang out and get their "me time". The result of the efforts was a successful increase in reach and engagement via social channels, as well as an open gateway to other digital and experiential campaign options. Check out Slim Jim's Facebook, Instagram and Twitter channels for a collection of work.

#Bendgate

Upon hearing about the Apple iPhone 6 #Bendgate debacle, there had to be an extremely quick reaction to gain entrance to the social conversation. Within the course of an hour, a post was created for Twitter. The post was picked up by AdWeek, USA Today, Mashable, NPR and ultimately was nominated for a Shorty Award in the Real-Time Response category. It ended up gaining
runner-up honors in the voting. See the coverage here.

SHARK BEAR

When Slim Jim was given a bit more creative freedom, Shark Bear was born. The brand needed a social mascot silly enough to engage our audience in a playful way. Shark Bear went on many adventures, and ended up being a hall of fame wrestler in the series entitled Beast Meat Beatdown. He fought other crazy animal mashups and ended up being featured in his own Beast Meat Beatdown animated series. Here are some of Shark Bear's best moments:

SLIM JIM HALLOWEEN

SLIM JIM SOCIAL CONTENT